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Abby Heutz
Business Magazine



Goals: The goal of this project was to create a magazine. I chose to promote the company I work for in downtown Tampa known as "The Attic Cafe." The target audience was local residents of the Tampa Bay area and college students who would want a bite to eat. The goal was also to target those who enjoy an experience when eating out such as good views, trendy dining, and quality food. I specifically was using the bright mint green to catch the eye, and enticing food to capture attention. I used the green to tie into the green on the avocado toast on the cover. I also used a pastel theme, throught the images and the entire magazine to keep it trendy for the younger- middle aged target audience.
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